Squiglink is a unique creator + new media property that's focused on the passionate audiophile community. It's one part YouTube channel and another part website that serves community-powered data for audiophiles seeking frequency response graphs for headphones and in-ear monitors (IEMs). It's a niche within a niche, but has amassed a monthly audience of 30,000 visitors to the website alone.

Squiglink is a fascinating example of how modern communities crystallize around niche interests and thrive with strong interpersonal connections. But before launching their own Minds Network, Squiglink relied on Discord for growing a community.

The challenge:

Like other media companies relying on third party platforms like Discord, Squiglink struggled with common limitations of the strategy: (1) To grow the community, people were sent off of the Squiglink website to engage elsewhere. (2) When people joined the community, their email contacts were given to the third party community platform, not Squiglink, limiting Squiglink's ability to reach the community through other means. And (3) when moving members up-funnel to become paying members, the third party captured a significant portion of the subscription fees.

Within one week, paid memberships grew 10%

To avoid the risks of growing a community business they didn't own, Squiglink Social was launched, built with Minds Networks. Within just one week of modest promotion on their YouTube channel, Squiglink's paid memberships grew by over 10% through the new network. And a sizable email list of passionate headphones fans began to form, giving Squiglink a new strategic asset that will enable contact with the community without the third party mediation.

Do these problems sound familiar? Have your own media audience and membership business you want to take ownership of? You can launch your own Minds Network to your website with no code, instantly add value to your memberships, improve member retention, and start building community relationships you own. Book a personalized demo with us to see how easy it is, or start a free trial to test drive it for yourself.